Guides to WhatsApp for business
Clear, practical answers to the questions businesses ask about WhatsApp, customer support and AI chatbots.
How to automate WhatsApp customer support
A practical guide to automating WhatsApp customer support for a small business: collect your answers, choose the right tools, add an AI assistant and keep a person in the loop.
6 min readRead the guideWhatsApp Business app vs WhatsApp Business API: which do you need?
The difference between the free WhatsApp Business app and the WhatsApp Business Platform (API): features, costs, automation and when a small business should switch.
6 min readRead the guideHow a WhatsApp chatbot can book appointments for you
How appointment booking on WhatsApp works with an AI chatbot: free time slots, confirmations, reminders that reduce no-shows, and what to set up first.
5 min readRead the guideWhat to look for in a WhatsApp chatbot that speaks Arabic
What makes a WhatsApp chatbot good in Arabic: understanding dialects, replying in the customer's language, right-to-left support, voice notes and an Arabic dashboard for your team.
5 min readRead the guideHow to create an AI chatbot for WhatsApp
Two ways to create an AI chatbot for WhatsApp: build it yourself on Meta's Cloud API with an AI model, or use a no-code platform. What each needs, and which fits a small business.
7 min readRead the guideHow to get your WhatsApp number ready for a chatbot
Which phone number to use for a WhatsApp chatbot, why a number can't be on the WhatsApp app and the chatbot at the same time, and your three options: move your number, keep the WhatsApp Business app, or use a new number.
5 min readRead the guide